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F1 partners with Moët Hennessy-backed 0% sparkling French Bloom

Published: 04 September, 2025

French Bloom has been announced as the official non-alcohol sparkling wine of Formula 1. The move comes as a part of the wider partnership between the famed racing series and LVMH.

Moët Hennessy invests in alcohol-free wine producer French Bloom

Published: 03 October, 2024

Moët Hennessy, the wines and spirits division of LVMH, has acquired a minority stake in French Bloom, a leading producer of premium alcohol-free sparkling wines. The investment signals a shared ambition to shape the future of non-alcoholic sparkling wine, catering to the growing demand from consumers seeking high-quality alcohol-free options.

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